Autumn Color Palette Inspiration for Your Brand
As days are getting shorter and the tree leaves burst into reds, oranges, and golds, fall has officially started 🍁💛🍂 Today I've gathered 5 gorgeous autumn color palettes to celebrate this beautiful time of the year and give you some seasonal inspiration.
Color Palette 1 // Warm, Earthy & Cozy
This one is a classic autumn color combination - all the shades of falling leaves are here and remind us of the transition nature is going through. It makes me want to take a walk in the forest or just be outdoors.
Color Palette 2 // Warm, Artistic & Energetic
Autumn palettes don’t have to be necessarily dark. You can use bright colors as well, especially if you’d like to inject some playfulness and energetic vibe to your design.
Color Palette 3 // Passionate, Deep & Earthy
In case you wonder, berries can be dramatic, too. Playful in summer and mature in autumn, those delightful fruit have a deep passionate side that remind us of autumn’s abundance.
Color Palette 4 // Rich, Energetic & Earthy
As you’ve probably noticed brown shades are a common theme in autumn color palettes. That’s because of the earthy feel they bring. In this case we combine them with splashes of color to achieve rich and energetic mood.
Color Palette 5 // Flamboyant, Unexpected & Calm
Surprisingly, fall palettes can include cold colors as well. This one is inspired by some dramatic floral beauty with gorgeous flamboyant purple and deep shade of green.
How to use autumn color palettes in your branding?
Maybe your brand colors have nothing to do with autumn palettes but you still want to inject some fall mood in your branding during the season. How can you do that? Here are some ideas:
Offer seasonal products with special packaging design
Promote autumn-inspired services or experiences
Put a fall twist on your social media graphics
Introduce limited edition products or special packaging design with autumn-themed colors
Here’s an example. Yogi Tea have come up with delightful pumpkin flavor product curated to evoke the essence of autumn. The special packaging of Pumpkin Chai features a classic autumn color palette full of yellows, oranges and browns accompanied by illustrations of pumpkins and fall leaves.
Source: https://www.yogitea.com/
Promote services or experiences specifically designed with autumn season in mind
Think of ways how you can inject some autumn mood through limited edition experiences. Let’s say you own a beauty salon or spa center. Why not pamper your clients with a warm and inviting autumn-themed experience. Here are some ideas:
Pumpkin Spice Body Scrub
Autumn Aromatherapy Massage
Cranberry Bliss Facial
Fall-Foliage Nail Art Manicure
Warm Cider Hair Mask
Maple Sugar Body Wrap
Or any other treatment that will make your clients feel gourd-ous!
Create social media graphics with autumn mood
Putting a seasonal twist on your social media graphics has never been easier. Just add a few branches with red and gold leaves, and voilà, your autumn instagram post is ready to be posted.
Wondering what tool to use for your social media graphics? My personal favourite is Canva. Definitely check it out. It’s easy to use, no tech skills needed… and it has a free version! See the previews below? It took me less than five minutes to pick a template and then spruce it with some autumn decoration.
Happy autumn! 🍁
