BEHIND THE BRAND

Verena is a fragrance brand having a sophisticated modern feminine personality. The visual language contains elegant typography along with a monochrome color palette for a premium feel.

The name comes from the Latin word for honest, true. So the logo needed to convey not only luxe but also authenticity. The classy font and extraordinary curves on the first and the last letter were the perfect design solution to express the genuine high-end brand vibe.