BEHIND THE BRAND

Tia DeVincenzo is a certified intuitive health coach and movement specialist. She helps women cultivate a holistic lifestyle by deepening their intuition and reducing food-related anxiety.

For this project, we wanted to move away from the typical light and airy aesthetic common in the health coaching industry. Instead, we crafted a bold, empowering, and energetic look infused with what Tia describes as “calm with an edge.”

To reflect her friendly, conversational tone and approachable attitude, we designed the website with a warm, earthy color palette. We landed on a chestnut brown and cornsilk combination, paired with a tall, confident font for the headlines. The result? A perfect balance that captures Tia’s unique “science meets woo” signature vibe.