BEHIND THE BRAND

Kesmeel is a postpartum doula and newborn care specialist. Her brand, Maternal Transitions, is about assisting new parents adjust to bringing home a newborn. We worked closely with Kesmeel to create a welcoming Squarepsace website design for her business. We went for a delicate and caring vision using soft color palette that perfectly match the supportive nature of her brand.

For the logo design we chose the lotus flower as symbol of this special transforming time and incorporated it in the imagery along with delicate petal-like elements to represent mother / parent and baby. The end result is a modern and delicate logo design that perfectly aligns with the caring side of the brand.