BEHIND THE BRAND

Powered by effective formulas, Jaya is a high-performing skincare brand whose mission is to help women feel good about their skin.

The bold yet feminine color palette brings a sense of confidence while the high-contrast typography creates a bespoke look. The logotype features unique ligature details and elegant curves - distinct elements later incorporated in a harmonious mark.

The mark is a mix of two components - lotus flower as a symbol of beauty and the star in the center represents skin glow and high self esteem as a result of using the products.